On track for success

Speed: Lions seize opportunities.

Businesses (and lions) stay on track for success by seeking out and recognising opportunities and acting fast. As an interim manager, I throw all my energy into tackling new tasks quickly from the word go. With an impartial gaze I analyse structures, develop customised concepts and implement projects – with decisiveness, creativity and courage.

Instinct: Picking up scents and reading signs.

Evidence-backed data and in-depth consumer knowledge are essential for sales and marketing. You need to read these signs. But you also need one more vital ingredient: instinct. If you want to land accurately on your target you need to have a feel for the market and target group. And you need a nose for new trends and moods. This is the instinct that I have been honing for 20 years as a successful manager in the consumer goods industry. And it is this instinct that I will use to guide your company onto the right track.

Leadership: Together the pride is successful.

Lions work in a team. They are perfectly attuned to one another. And they rely on the strength of the individuals within the group – because success can only be achieved together and with everyone contributing their own abilities. This is why I make a point of getting everyone on board in my roles and projects. Using my excellent social and leadership skills, I set about giving the team assurance and orientation from day one. This enables me to motivate people and generate excitement for new developments. I lead collaboratively and consistently, justifying decisions transparently and in ways that others can follow.

Process management. A perfectly coordinated pride.

Outstanding products on their own are not enough to impress customers and sales partners in the highly competitive FMCG market. The key to success here is the perfect synchronisation of all sales and marketing activities.

The most highly professional marketing strategy won’t be able to achieve anything if, for instance, sales planning, category management, demand planning and logistical processes are not properly aligned. And even a highly attuned sales force will hardly be able to achieve their targets without good documentation and the right preparations in place in production, logistics, marketing and controlling.

In my previous roles, I have demonstrated successfully how sustainable category and brand growth can be achieved by aligning innovative marketing, intelligent sales planning and sales management, and contemporary price and conditions management.

Strategy. Conquering and holding onto the best territories.

In nature, staking claim to a territory is essential for survival. In terms of the consumer goods industry, this means that a clearly defined sales and marketing strategy is part of a company’s success. All activities should be aligned with the strategy, which provides orientation for staff and ensures differentiation on the market.

It is precisely because the strategy is so essential that it needs to be revisited at regular intervals. Carrying on as before quickly leads to disadvantages. With an impartial eye, I will help you answer some key questions: Is your brand image still in keeping with the times? Do you need a new communication strategy? Are you still reaching your target groups? Do you have the right product mix breadth and depth? Is your price and conditions system out of date? Which distribution strategy should you choose for your brands and products? And do you have the right balance of distribution channels, whether online or offline?

In many cases, I have demonstrated how brands can be repositioned quite dramatically through a courageous disruptive approach, or how the right fine-tuning can give a strategy a stronger impact.   

Versatility. An experienced leader for all roles.

Being a leader means adapting quickly to new circumstances, acting with confidence in every situation and leading the pride. In my case it means that, from day one, you benefit from my wide-ranging experience acquired over many years working in sales and marketing for major international consumer goods manufacturers.

As an interim manager, I can provide cover when a manager goes on parental leave or takes a sabbatical. You can also call on my expertise for particular projects, or as a consultant.

As an interim or project manager in sales planning, sales management, sales operations, sales back office, key account management, category management, trade marketing or consumer marketing, I will ensure that the department or project continues to be managed professionally.

As a consultant with an outsider’s perspective, I can identify places where strengths can be developed and suggest alternatives – from new methods and tools to organisational restructuring and turnaround strategies.